Nelson 151 Trail is a consortium of seven wineries, three breweries, a cidery, a berry farm, and now a distillery along Rt. 151 in Nelson County that formed to promote visits to their businesses and the variety of agriculturally–based products they make. Now they’ve created a free mobile app with the help of a new Revamp Labs LLC, new Charlottesville digital advertising business formed by U.Va. Darden School second-year students Kris Subhash and Mike Rumbaugh.
The mobile app can be downloaded on iPhones and android phones and guides tourists (and even us locals) to trail locations and events. Nelson 151 members gathered at Veritas Vineyard and Winery at the base of Afton Mountain August 28 for a launch event for the new digital tour and reference source.
Devil’s Backbone Brewery co-owner and marketing director Heidi Crandall demonstrated the app for the Gazette, flashing dexterously through phone screens that gave maps, directions, news about upcoming events and tips about special deals.
Besides highlighting the Rt. 151 attractions, the app is designed to help visitors find places to eat, shop and stay. Only agricultural businesses can join Nelson 151, but those businesses want their visitors to have a memorable visit in every aspect, said Nelson 151 chair George Hodson, the general manager of Veritas Vineyard.
“It takes people where they know they want to go and places they don’t know they want to go,” said Hodson. He asked launch guests to talk up the app in advance of fall foliage visitors.
The Revamp Lab developers of the app showed it off in a slide presentation. It was so straightforward it made everything about a visit to Nelson seem easy and likely to be fun.